Black and white headshot of Liz

MARKETER. WRITER. STRATEGIST.

I’m a versatile wordsmith and content marketer. I got my start working for a PR agency. Made my way to a magazine and publishing company. Jumped back into the agency life at a B2B marketing startup, and landed in Big Tech. I’ve worked hard, learned from some of the best, and consider myself lucky to have had such a diverse career.

Content has been at the center of my career for 12+ years. I believe that words have the power to move people in profound ways.

I strive to create authentic, inclusive content and marketing programs that put people at the front of the equation. Bonus points if it aligns with business goals.

My happy place = creating digital content and marketing strategies that enhance the customer experience, while solving complex challenges. When you’re able to deliver the right information in the right way, you can remove a lot of the obstacles that customers face, while adding value to their lives.

Skills & Expertise

I’ve spent my career writing all kinds of content—from magazine features and communication plans, to marketing content and product support. When people are at the forefront of a story, it resonates.

CONTENT

  • — Digital Content

    — Product Messaging

    — Brand Journalism

    — Blogs

    — Technical Writing

    — White Papers, eBooks

    — Case Studies

As a seasoned writer with experience working in various industries, I’ve seen the power of content strategy. With a well crafted framework, a strategy can propel any content plan forward.

STRATEGY

  • — Digital Content Strategy

    — SEO

    — Social Media Strategy

    — Editorial Strategy & Planning

    — Content Mapping

    — Content Review and Analysis

    — Content Auditing

I have a strong background in product marketing, B2B, inbound, and social media marketing, with a proven track record in creating successful marketing campaigns that reach each touch point of the customer journey.

MARKETING

  • — Content Marketing

    — Product Marketing

    — Buyer Persona Development

    — Social Media Marketing

    — B2B and B2C

    — Inbound Marketing

    — Brand Marketing

    — Sales Enablement