Hi, I’m Liz

MARKETER. WRITER. STRATEGIST

I’m self motivated, detail orientated, and I think big picture. I’m curious, yet cautious. I work too hard sometimes and I don’t stop until it’s better than good enough. I believe that words matter, and language has the power to include and exclude. That’s why I always strive to work with an inclusive mindset — because one size doesn’t fit all. I love collaborating with my team and stakeholders because we each bring a unique perspective and skillset to the table. Teamwork really does make the dream work.

Currently, I’m a senior writer and strategist at Apple. I work with a top-performing digital team to create content that supports a people-first narrative. I lean on data, strategy, and storytelling to elevate the customer experience across multiple platforms and channels.

Aside from being a word nerd, I’m a wife and mother to a toddler and labrador. I love traveling with my family, live music, and cooking 🥖🧀🥂